Think about Christmas discounts: 🧑‍🎄N10 = -€10, from €100 purchase | 🎄N15 = -€15 from €150 purchase | 🦌N20 = -€20 from €200 purchase | ✨N35 = -€35 from €300 purchase | 🧦N50 = -€50 from €400 purchase | ⛄N70 = -€70 from €500 purchase | 🎁N100 = €100 from €700 purchase | 🕯️N150 = -€150 from €1000 purchase | ❄️N240 = -€240 from €1500 purchase

Fly fishing specialist since 1979

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Our articles & videos

Find our latest articles and videos: Range presentations, selections for different species or destinations, new arrivals, guides...

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Sea bass on the fly

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Pierre RIGALLEAU

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New arrivals & favorites

April 2026

Alexandre & Valentin

Ardent Pêche,
leader in France for fly fishing tackle sales

Ardent Pêche is a mail-order fishing tackle company founded in 1979 in Pontivy in the Morbihan.

At the heart of Brittany, close to the most beautiful rivers and the sea, we have succeeded in developing a range of fly fishing and lure fishing tackle perfectly suited to current fishing methods.

Constantly renewed, our tackle collections are selected with the aim of offering anglers the best lures, the highest-performing rods and reels at the best prices.

We are here to advise you and share our knowledge based on the fish you are targeting and your destinations. Our wide range of tackle caters to both beginner anglers and the passionate experts we work alongside and serve every day.

Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email